Concept

Vertty reinvented the beach towel concept, taking the sophistication of the city to a casual setting.

We created a model exploring the full potential of a common object, turning a basic commodity into a trendy accessory.

With a unique design, lighter weight and larger size; with a fabric that dries up faster and presenting a waterproof pocket and a colorful variety, the Vertty towel is not just about fulfilling a purpose. It also represents a new stance in life, a different angle.

Things dont have to be just what they're supposed to. Vertty's team believes that even the ordinary can become distinct.

Because style is not a result of having money or status. Its about taste and attitude.